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Sichenzia Ross Friedman Ference LLP Represents SITO Mobile in $3.7M Acquisition of Hipcricket Inc.’s Mobile Advertising Business

sito - single touch interactive

Press Release – New York, NY – July 14, 2015 – New York based securities and corporate law firm Sichenzia Ross Friedman Ference LLP (“SRFF”) announced today that the Firm has represented SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, in its acquisition of Hipcricket Inc.’s  mobile advertising business. In exchange, Hipcricket received 6,205,602 shares of SITO Mobile’s common stock valued at $2.4 million and $1.3 million for a total purchase price of $3.7 million.

SITO Mobile’s acquisition will provide the company access to new revenue streams through Hipcricket’s existing customer relationships. Additionally, SITO Mobile plans to expand its product offerings by implementing technology from Hipcricket’s adServe platform.

The Sichenzia Ross Friedman Ference LLP team was led by Partners Gregory Sichenzia, Marcelle Balcombe and Counsel Peter DiChiara.

About Sichenzia Ross Friedman Ference LLP
Sichenzia Ross Friedman Ference LLP is law firm based in New York City that provides experienced representation in all matters involving the securities industry. Their attorneys specialize in advising clients on private placements, initial (IPOs) and secondary public offerings, alternative publication offerings, preparation of SEC filings and listing to major capital stock exchanges such as the NYSE (New York Stock Exchange), NASDAQ and OTC markets. In addition, the Firm’s litigation and arbitration attorneys are highly skilled in representing clients from routine lawsuits to complex cases before the SEC, FINRA and other regulatory agencies. SRFF has international affiliations in Europe and also specializes in advising foreign issuers in U.S. IPOs and public offerings. To learn more, visit www.srff.com and follow SRFF on twitter @srffllp